This is one of the few bands in a long time that I've been kind of excited about (or "about which I've been excited...")
You can disregard the video, if you'd like, although it does have that certain 90s low-budget quality that's just great. Like an old Superchunk music video (that one with David Cross and Janeane Garofalo) or something we'd expect to see made fun of on Beavis and Butthead.
The music, though - these guys are on to something. I'm excited about them because it's one of the first times in perhaps 10 years where I've been excited about a new band in the "post-hardcore" genre (read: bands that sound like Jawbreaker.) We lost a bunch of them to that ridiculous fucking "screamo" sound - you know, the one where suburban white guys, drunk on their need for self-actualization, nonsensically scream their minor disappointments.
For being as young as they are, Cloud Nothings find a way to tap into the nonsensical angst of MY youth. Since I'm not longer in that "youth" demographic by a decade-plus, it's particularly impressive feat for a bunch of early-20s guys. There's something energetic and uplifting to their music, which of course is part of the appeal, but there's something deeper and intangible about the way they're able to tap into my nostalgia. It's not the lyrics, it's not the singer, it's most definitely the guitars. The whole thing sounds like some vaguely punk beach party. And all my old dogs are there.